Grafica

Grafica is the design practice of Neil Wengerd. Together with a mighty group of collaborators, I create clarity of purpose and clarity of communication through insightful strategy and memorable design for clients who want to grow with intention. I help shape and amplify ideas so people can be true, be known, and be the standard.

  • Pfeld logo over cyclists riding a winding road
  • Pfeld cards, hang tag, tissue, and packaging on a wood table
  • Pfeld group rides sandwich-board sign on a sidewalk
  • Cyclists in Pfeld kit riding together on a wooded road
  • Pfeld product details and online store on a laptop

Expertise

Clarity

  • Brand & Design Consulting
  • Brand Positioning Strategy
  • Brand Architecture
  • Brand Storytelling & Messaging
  • Naming

Creativity

  • Visual Identity & Logos
  • Brand Guidelines
  • Print Communications
  • Book & Editorial Design
  • Microsites & Lean Digital Tools
  • J. Selders carpenter pencils with taglines
  • J. Selders business cards on concrete
  • J. Selders project update binder in a box
  • J. Selders storefront window graphics
  • J. Selders brand identity guide cover

Ethos

High Standards

Clients come to me because there’s a gap between where they are and where they know they can be. They want to raise the bar. High standards are my standard. I take time to do things the right way. Simplicity, curiosity, and craft sit at the core of the process.

Human Approach

Change can be stressful. Finding clarity and direction can be hard. I make it effortless. My approach is high-expertise. My attitude is down-to-earth and full of optimism. Most of my work comes from repeat relationships, and that’s on purpose.

  • Haystack website on a laptop
  • Haystack exhibition posters on an orange wall
  • Haystack logo, marbled artwork, and type specimen
  • Haystack packing tape on a cardboard box
  • Haystack homepage with an artist at work

Process

My work blends clarity and creativity. Every project begins with understanding what’s essential and removing what’s not.

01Insights

I begin by listening, observing, and asking questions. I take time to understand your story, your goals, and your challenges so we can see the whole picture before making anything new.

02Clarity

Together, we find clarity. We refine and reduce until only the essential remains. What’s left is clear, strong, and true: the essence of who you are and what you stand for.

03Transformation

Finally, clarity takes form. We create with intention and restraint, so you communicate clearly, beautifully, and authentically in an expression that feels inevitable.

What clients say

I work with founders, owners, leaders, and small teams who need strategic perspective and design expertise. I help define what success looks like and then we make it real. It’s not about scale; it’s about doing meaningful work with people who care about the details.

“Neil’s talent is obvious to anyone who has even glanced at his work. What is not as obvious is his boldness and willingness to go far beyond what is necessary just to do a job. He’s creative. But more than that, he’s craftsman. What I have especially enjoyed was his consistent attitude of ‘OK, we can’t do anything about that. Now, what can and should we do to resolve the issue?’ That’s as refreshing as it is unusual.”

Christopher DuckworthColumbus Museum of Art and Brevoort Press

Selected clients

  • Antioch College
  • Braided River Brewing Company
  • Cincinnati Children’s Hospital
  • Cofactor AI
  • Columbus College of Art and Design
  • The Contemporary Theatre of Ohio
  • Drive Capital
  • Echo Spirits Distilling Company
  • J. Selders Design Interiors Build
  • Ohio Access to Justice Foundation
  • Pfeld Cycling Garments
  • UC Berkeley Haas School of Business
  • The Wellington School

Let’s create something special.

Get Started

If it’s time to raise the standard, let’s begin. Whether it’s a new identity, a focused engagement, or a strategic reset, I’d love to hear what you’re building.

Send me a note and tell me where you are (and where you want to go.) We’ll start there.